LoliCardenoso.comAnti Aging Skin Care Product Advertising Makes Women Lose Confidence – Here’s How to Fight Back
Has this ever happened to you? You flop down in a big comfortable chair in a sunny corner of the room, pick up a glossy fashion magazine, with delicious coffee at hand and nothing to do but relax for 20 minutes. A well-earned break in your busy day.
Then you turn the page and find a magnificent celebrity looking right at you from a full page advertisement. Her shoulder is bare. Her skin is gorgeous. A slight smile plays across her lips. And you feel a knot tightening in your tummy. Because you don’t look like her.
Even though you are normal in every way for your age, a cynical beauty product advertiser has suddenly caught you at your weakest moment. Your skin is not as young as it used to be. Should you be buying her anti aging skin care product?
Your coffee goes cold.
There’s no doubt, ads like this for anti aging skin care products work. Last year 1.7 billion units of body and hand care products were sold around the world. They were worth a staggering $9.3 billion. That’s expected to increase in the next five years by 20 percent to 1.8 billion product units, worth $11.1 billion.
It’s no wonder the big beauty companies are competing so hard for market share of anti aging skin care products.
The advertisers will resort to any tactics. Watch for three in particular.
Some of them will tell you their anti aging skin care product will do something they have not actually tested in a laboratory. They will admit this, but only in the fine (very fine!) print that most of us never read. False advertising is illegal. Beauty companies have been taken to court and banned for using it. But still others attempt the same trick. Don’t be caught.
Other companies will promote a high-priced anti wrinkle cream, for instance, that really does no more than a decent, inexpensive moisturizer. In this case, the manufacture knows his anti wrinkle product works simply by moisturizing your skin, which puffs up the lines on your face and temporarily gives the impression your skin is smooth. It’s a trick, because cheaper moisturizers will do the same thing and the effect (of both) is short lived. Watch for this also.
And finally, be aware that by simply conforming to lowest-common-denominator federal government standards, like adding a little sun protection factor, businesses selling cheap creams can legally call them anti aging skin care products and charge more. You need to know about these.
The more you know about what makes an effective anti aging skin care product, the more you will be able to smile confidently back at the women in the glossy advertisements. There are moderately priced skin care products out there that work. So you can do some research on the Internet, learn what to look for as you shop, and enjoy your coffee breaks.
You might like to put this to the test right away at my web site, elegant-skincare.com. There you can have a quiet read about what makes a good anti aging skin care product.